Selling on China's domestic market
Chinese factories can sell domestically alongside exporting β diversifying revenue and steadying cash flow when export markets fluctuate. Huayuesc helps export-only suppliers onboard to Tmall, JD, and 1688.
Audience: Urban middle to high-end
- β 1.2 billion Taobao/Tmall users
- β Brand-friendly, suited to major brands
- β Big sales on 11.11 and 6.18 drive 10Γ normal-day volume
- ! ~Β₯60K setup fee + Β₯50K deposit
- ! Requires a China trademark
- ! Fierce competition
Audience: Tech-savvy, electronics, FMCG
- β Own logistics β 1β2 day delivery to 90% of China
- β High quality, few counterfeits
- β More transparent customer data than Tmall
- ! Β₯30-100K setup fee depending on category
- ! JD favors already-certified brands
- ! Requires a warehouse in China
Audience: Domestic B2B, distribution, OEM
- β B2B-focused β ideal for manufacturers
- β Low fee ~Β₯1,688/yr
- β Easy to land big orders from wholesalers
- ! Low margins (B2B = wholesale pricing)
- ! Needs a rich catalog & samples
- ! Requires investing in a 1688 showroom
| Factor | Tmall | JD.com | 1688 |
|---|---|---|---|
| Initial setup fee | Β₯60K | Β₯30-100K | Β₯1,688/yr |
| Commission | 0.5-5% | 2-8% | 0% |
| Audience | Urban B2C | Tech B2C | Wholesale B2B + OEM |
| Free traffic | Moderate | High | High (B2B) |
| Minimum marketing spend | Β₯30K/month | Β₯15K/month | Β₯5K/month |
| Typical first-year ROI | 1.4-2.2Γ | 1.6-2.5Γ | 1.8-3.0Γ |
Handle China business registration (if not yet held), trademark, and bank deposit.
Write SEO titles to the Taobao algorithm, A+ marketplace-standard images, and a 30s product video.
A Taobao-focused ad team β keyword bidding, super recommend, and brand zone. Target ROI 3.5Γ.
A Wangwang chat team 16 hrs/day β target DSR rating β₯ 4.85 (a Tmall T-Mall Premium requirement).
A unified dashboard across all 3 platforms β revenue, conversion, return rate, and top SKUs. Weekly reports via DingTalk.
Previously 100% export, the company opened Tmall + 1688 in 2024. After 18 months, domestic sales made up 32% of revenue, providing stability when exports slowed in Q2 2025.
Ran Tmall (B2C) + 1688 (dealer showroom) + Huayuesc exports in parallel. The 3 channels share a warehouse + QC team β cutting overhead cost by 18%.
Our Tmall/JD/1688 team analyzes your catalog β choosing the right channel and a 6-month roadmap.